The Lesser half

Following Precedent Shitgibbon's disgusting disemboweling of sexual assault victim Dr. Ford at a rally in Mississippi, I knew today's letter had to go to one of the Senator's from the bosom of Dixie.

What I didn't know, nor do I suspect many others know, is that Mississippians are represented in the Senate by a woman.

Surely, she would have something meaningful to say about this cruel humiliating attack on a fellow sister....

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10.4.18

Senator Cindy Hyde Smith

113 Dirksen Senate Office Building

Washington, DC 20510

Dear Senator Hyde-Smith,

I am thoroughly confused. 

Or as you might say in your home state of Mississippi, I don't know whether to check my ass or scratch my watch. 

I'm as lost as last year's Easter Egg. 

And as disoriented as a fart in a fan factory.

You see, for the last six months or so, I've been penning letters to all the US Republican Senators. Mostly to complain about the dim, frothy flap dragon that you and your colleagues call President (hint: I don't.) Let's be honest Cindy, if brains were leather, that pussy-grabbing huggermugger wouldn't have enough to saddle a dust mite.

At this point in my mission, I thought I knew everyone on the list. You got your Grade A Assclowns like Ted Cruz, Lindsey Graham and John Cornyn.

And you got your Walking Dead Cadavers from the 1800's, like Orrin Hatch, Chuck Grassley and Mitch McConnell. I'm sure each of these men has an embalmer on call 24/7.

And you got your semi-vertebrates like Bob Corker, Ben Sasse and Jeff Flake, who pretend to guided by a moral compass but in all probability check the balances in their offshore bank accounts more often than a bloodhound licks his balls.

I bring this Senatorial checklist to your attention because it was only this morning that I discovered there were actually four female Republican Senators. Everyone knows Senator Lisa Murkowski and Senator Susan Collins, she of the ear-eating wobbly voice. 

And even those of us who got past 10th grade are vaguely familiar with Senator Joni Ernst, who, when she's not shootin' AR-15's and Glock 9's, makes time to pass oppressive bills and spoon feed millions of dollars towards our neediest billionaires.

But gaaaaawd damn, you'd have an easier time working up a legitimate minion of 10 Jewish men in Winona, Mississippi than finding a 'Murican who knew there were four female Republican Senators.

Senator, you put the hide in Hyde-Smith. 

Maybe that's your schtick. You've got that invisibility thing down to an art. As a veteran of many large corporate organizations, I'm quite familiar with the tactic. Stay low, sit in the back at meetings, collect a check and quietly rise through the ranks by dint of apathy and attrition.

Last night must have been your Black Belt test. 

Because last night, Captain Fuckknuckle flew all the way to Southhaven, Mississippi, to stump for you. More accurately to stump for his Supreme Court nominee and Yale's most famous drunken Boofer, Brett Kavanaugh. 

And to accomplish that, he chose to stomp all over sexual assault victim, Dr. Christine Blasey Ford; in an attack that can only be described as vicious, heartless and brutal, perhaps even more brutal than the attack of 36 years ago.

And yet, you somehow managed to fly under the radar and protect your precious hide. 

When pressed for a comment or a response to this decidedly Un-Christian blitzkrieg, your representative told reporters at the Picayune Item, "Senator Hyde-Smith cannot be reached as she is flipping flapjacks for the Women's Auxiliary Group at the Abundance of Blessings Church in Kreole." 

Well played Senator, well played.

Frankly, you are slicker than shit on a hoe handle.

Best,

Rich Siegel

siegelrich@mac.com

Culver City, CA 90232

Eat Your Greens

My fourth book is coming out.

Truth be told, it's not my book. I'm simply a contributor.

The book was written by Wiemer Snijders (I have to check the spelling every time I write that) on behalf of The Account Planning Group -- a worldwide organization of planners and strategists based in the UK.

As you might imagine -- if you're even partially familiar with this blog -- my face must be adorning every urinal cake at their London offices. Over the years I've been pretty damn clear about my disdain  for power hungry planners and overthinking strategerists.

Nevertheless, I got an email from Wiemer about a year ago and he wanted to include some essays I had written here, for his book.

Wiemer: Rich, we'd love to include some of your funny pieces in the book.

Me: Are you sure you have the right Rich Siegel?

Wiemer: The 44 year old guy with the big ugly mustache?

I'm a sucker for brutal German honesty.
And so I sent him a few articles.
He chose two for the book.

I was recently sent an entire manuscript, which I have not had time to read (though now that I have been booted from Facebook, time should no longer be an issue.)

I also did a quick scan of the other esteemed contributors, which includes my friend Bob Hoffman, the AdContrarian.

Still not sure how a bloviating, wiseass copywriter like myself got mixed in with a bunch of really knowledgable, highly credentialed people with a lot of capital letters after their names.

I was also invited to attend the launch of the book at the Anne Bernstein Theater in New York. I politely declined. Not only because the funds needed to travel to NYC have been earmarked for my last payment to the University of Colorado Bursar's Office for the last payment of my daughter's tuition.

But also for the sneaky suspicion that if I did show up, some zealous planner or axe-grinding strategist might cold cock me while ordering a frosty Stella Artois.

I'll take President Pence in a heartbeat

I don't do many book reviews here on Roundseventeen, owing to the fact that I don't read many books. Not enough anyway. And those I do read don't merit a review.

Besides it would just get ugly. My admiration and appreciation for David Sedaris would just get mauled by my envy, my bitterness and my self loathing for wasting an entire life in the advertising industry.

Last week, I finished Fear by Bob Woodward. Finished it in record time. I wanted to put the book down but simply couldn't. Especially knowing that our world and the fate of the universe is in the sweaty, rage-filled tiny paws of this billionaire buffoon with too much Viagra and not enough book learnin's.

The book, which catalogues the clustfuckery that currently envelopes the White House, is close to 400 pages in length. I suspect it could just as easily fill 4000 pages.

Despite the nightly documentation of the 45th Worst president to ever rule the United States, there are quite a few surprises. Some, even reassuring.

Like the symbiotic partnership of lead economic advisor and card-carrying Jew, Gary Cohn and warrior/uber alpha male Secretary of Defense James Mad Dog Mattis. This is quite the unlikely pairing, but the two are shaped by a sophisticated world view and a distinctly un-binary way of looking at trade, alliances and geo-politics.

The flip side of that is the completely un-nuanced approach of the media-savvy, Near Nazi Steve Bannon. It is frightening to witness how Bannon not only had Precedent Shitgibbon's ear but also a firm hand on the marionette strings that controlled his actions. Steve Bannon is the unshaven version of Dick Cheney, in a beat up khaki jacket stained with Early Times Bourbon and Buffalo Wild Wings.

Finally, there is the thread that runs throughout the whole book -- the underlying incompetence and ignorance of a man who thought Frederick Douglass was still alive, or discovered Puerto Rico is not only an island surrounded by big water but is actually part of the United States.

This is a brainless, hugger mugger who walks into every meeting ready to ignore facts, unable to understand charts, and eager to discard the seasoned advice of every scholar, professional, expert or four star general in the room.

Why? Because he's got a very large brain. If any of them had a bigger brain, they'd be president.

But here's the thing, he's shockingingly ill informed. Shockingly. It's why his staffers have called him an "idiot", "dumb as a brick", and a "moron", correction, a "fucking moron."

He's not intelligent.

He's not playing some 5th level three dimensional chess.

He's not smart.

And if you still support this fist-pumping, coal digging, pussy grabbing, witless assclown, neither are you.

Going to my quiet place

Like many of you, I woke up the day after last week's Senate Judicial Hearings disheartened, disillusioned and disgusted.

Despite the compelling testimony of Dr. Ford and the revolting performance by BK, the Kavinator, Brettster, Captain Boof, it appeared the ruling party was going to confirm his nomination and move him one step closer to the Supreme Court.

The odd thing is even if you were to gauge both their testimonies equal and verifiable, thus canceling each other out, there was so much in the day's events that would disqualify the BrettMeister from the position, starting with his Trump-inspired Robe Rage.

I don't know about you, but there are certain qualities I look for in a judge, whether they're on the Supreme Court or adjudicating one of the many disputes I'm having with my white trash neighbors in small claims court.

I like my judges, cool, calm and collected. I prefer them to be Semitic so I can play the Jew Card, but that's a different story.

Also, call me crazy, but I think judges should be forthright and honest. Able to respond to Yes/No questions with Yes/No answers. Hemming and hawing is not a good look for a judge, particularly while on national TV. Furthermore Brett-Bro, no one wants to hear your evasive rambling any more than we want to listen to the Jeopardy contestants during the obligatory Alex Trebek interview.

Equally annoying is the goddamn lying!

Perjury Count #1 -- "Boofing refers to flatulence."

Perjury Count #2 -- "Renate Alumnus means we were all friends with her."

Perjury Count #3 -- "Ralphing is not about alcohol consumption, though I do like beer. I like beer a lot. Do you like beer? I like beer. I also have a weak stomach. And put ketchup on my spaghetti."

Finally, and this may the most important criteria of all, I want a judge who has a sense of humility and decency. One who recognizes his, or her, own faults, and owns them. I grew up in a Catholic neighborhood and know a lot of choir boys who are not choir boys. Moreover, this isn't just about you. The court is bigger than you. Much bigger.

Kavanaugh should have been able to put his careerism to the side, looked at the big picture and for the good of the country, stepped aside. In other words, the honorable thing from a man who insists on being called "Your Honor."

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On a separate note. As I mentioned, last Friday morning I was feeling foul. So much so that when I came across a Facebook posting from Senator Steve Daines from Montana, gloating about the near certain confirmation of his boy, I did what I shouldn't have done.

This was the picture on the Senator's post...

And so, while I was in a fire-spitting mood, I wrote, "I hope you die and get reincarnated as a slow moving three-legged Bighorn Sheep."

Consequentially, I was handed down a 30 day block on Facebook. This may be the universe sparing me a heart attack. In any case, I fucked up. I know I fucked up. I'm sorry I fucked up. And now I'm taking my medicine for fucking up.

See Brett, that's how it's done. Pass the ketchup.

Fuck You Flake

To acknowledge the volcano-hot anger raging throughout the country, much of it directed towards this asswaffle, I'm reposting the Jeff Flake letter that I wrote way back in February.

Just before my birthday.

Just before I turned 44.

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2/8/18

Senator Jeff Flake

Senate Russell Office Building 413
Washington, D.C. 20510

Dear Senator,

Another swing and a miss. 

Two days ago you stood on the floor of the US Senate to express your outrage (if you can call it that) over the recent remarks of Precedent Shitgibbon. The cameras never panned around to see whom you were addressing, but I know none of your GOP colleagues were in attendance. 

So your captive audience included some Georgetown interns (Fuck Georgetown, Go Syracuse) and a tiring Chuck Schumer, who was slouched in his chair more focused on his lunch deli meat selection than your passionless pleas. And who can blame him? 

This show of yours is old. And boring. And from all accounts will not be picked up for next year. 

Nor should it.

You're all talk. Actually, you're less than all talk. You're an empty suit clinging to the hope that history will somehow judge you better when the Mueller train comes sweeping through and cleans up the massive Republican corruption and complicity.

Here's a clue, it won't. 

Fancy words about treason, race baiting and proper presidential manners aside, you've done nothing but enable this sorry sack of maggot-infested rotting flesh. You voted to buy yachts and mansions for insurance company executives by siding with Precedent Shitgibbon on the healthcare disaster. 

And you were right there, by the side of Senators Cruz, Cornyn and Risch, when it came time to eliminate the estate tax and make permanent cuts for multi-billion dollar corporations while taking Hamburger Helper off the table of Joe Sixpack and Betty Bottle O'bourbon.

If anyone is treasonous it's you.

You occupy the office of a US Senator.

You take home the pay of a US Senator.

You get to take the floor posing as a US Senator.

You were elected to represent the people as a US Senator.

But you do none of that. 

You're as useless as a mannequin posing by the CD machines at the Sears in the Phoenix Town and Country Mall, which was shuttered in 2015.

Go away.

Also, Fuck you.

Best,

Rich Siegel

Culver City, CA 90232

siegelrich@mac.com

Another one of DC's Finest

Say hello to Senator John Boozman.

Oh I didn't make that name up, that's his real name.

Did I take a bunch of cheap shots at the good Senator?

You be the judge.

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9.27.18

Senator John Boozman

141 Hart Senate Office Building

Washington, DC 20510

Dear Senator Boozman,

Dude, is that your real name?

Or some holdover from when you were a DKE fraternity brother at the University of Arkansas?

Frankly, I just can't get over how many United States Republican Senators have aptronyms.

APTRONYM

ˈaptrəˌnim/

noun

1.    a person's name that is regarded as amusingly appropriate to their occupation

And believe me, I should know as I have made it my mission to hand write letters to each and every one of you buffoons and have already corresponded with Senator Crapo, Senator Blunt, Senator Ben Sassehole, Senator GrASSley, and Senator Joe BarASSo.

Are you seeing the pattern here, John?

At this point in the letter, there's an obvious easy path I can take.

"Hey Boozman, when you voted to kick elderly oncology patients off their affordable healthcare, were you on the floor of the Senate or did you phone it in from the Little Rock Tap N' Cap?"

Or,

"Hey Boozman, remember when that reporter asked you why you were in favor of tax cuts for the wealthy? And you replied, 'yeah, bring us some more topato skins. This time put some damn cheese and bacon bit in the topatoes."

But I'm not about to go down that well-worn path.

I'm sure by this point in your life you've withstood every alcohol-soaked punch line in the book. Besides, you and I share something in common -- a love of rice.

Yours is obvious, because Arkansas is the country's largest producer of rice. Mine, perhaps not so obvious. Years ago I was brought in to work at an advertising agency on one of their biggest clients, Uncle Ben's Rice. I was given the opportunity to steep myself in the fascinating lore of rice. For close to two years I studied its history, its cultural impact and even its proper cooking technique. I even wrote a small booklet on oryza glaberrima

Oh, who am I kidding? Rice is nowhere near as funny as alky jokes.

"Listen, Boozman, today could be YOUR day. A day to carve the Boozman name down in Congressional history. 

What if, and I'm just spitballing here, you showed up at the judicial hearings, waving a half bottle of Maker's Mark, left over from breakfast. And what if you interrupted Dr. Ford's testimony about sexual misconduct by shouting, "Booooring." 

And then, in your best drunk guy at a strip club voice you shouted "Hey Grassley put on some good music and bring out Candy with the big knockers. Come on Chuck, bring out Candyyyyyyy!!!!"

That would be epic. 

You would no longer be that bland guy from Arkansas with the big ears, you'd be a legend. What Gerard Finneran was to theatrical first class air travel, you'd be to unforgettable Senate Judicial hearings.

Don't let us down Boozman.

Rich Siegel

siegelrich@mac.com

Culver City, CA 90232

-->

This post is not about advertising. Well, sort of.

If you have kids that drive, I have two, you know they get tickets.

My daughters could start their own Instagram account showing nothing but the tickets they've collected. The interesting thing here is that none of them are for moving violations. And I'm pretty sure this is a gender-related phenomena.

They've never had a fender bender.
Never been pulled over for speeding.
Or reckless driving.
My younger one once showed up on a red light camera but she successfully fought that in traffic school.

Or so she tells me.

No, my girls rack up parking tickets.

Like moths to a flame, they are drawn to curbs painted red, broken meters and obtuse parking signs that require decoding by the CIA. I don't pay for their tickets. That's on their own dime. Which of course is a misnomer, since the funds are usually drawn from the money they had amassed at their Bat Mitzvahs.

In other words, if you were there for the Haftorah reading, the celebratory vuvuzellas, the Hora dancing and the dried out roasted chicken, there's a good chance your generous gift went towards the Santa Monica Police Department.

So, imagine my surprise, when, while taking out the garbage the other day I spotted what looked to be like a ticket on the windshield of my daughter's Acura.

That's the other thing about kids driving cars. They may be driving them too fast. Or parking in them in the wrong places. But they're definitely not keeping them clean.

And while I appreciate the clever marketing efforts of Culver City Auto Detailing, there's no way I'm paying them $45 to wash the car.

That's what kids are for.

Red red wine

Not long ago, my wife and I threw a birthday bash for ourselves. We were celebrating one of those monumental benchmarks. Within 6 weeks, each of us had turned 44.

For those of you who weren't there, you should know that space was limited.

For those of you who were there, you might remember that electricity was also limited as a local transformer box blew and the restaurant was forced to go with a couple of generators. But a rockin' good time was had by all.

In any case, we thank you for helping us celebrate. And though we specified no gifts were necessary, someone left us with this bottle of red wine. It was such an unusual label we decided to Vivino it and were shocked at the price tag.

In the words of Sally Field...

"Somebody likes me, somebody really likes me."

Though, let's be honest, it was probably one of Debbie's friends.

Well, last week, with the Yom Kippur penitence behind us and a Shitgibbon-instigated apocalypse surely in front of us, we decided life was too short to wait for the next special event.

We uncorked that sucker and were prepared to let it breathe in our fancy Waterford glass wine decanter. But my wife had used the decanter as a vase and it still had the aroma of week old tulips.

So we went au natural. And by we, I mean me and my daughter as my wife does not drink red wine -- the nitrates give her migraines.

I like that my daughter is now old enough to enjoy an adult beverage with me. I like it even better that she's a bit of lightweight (at least around me) and passed on a second glass of Honor and Prepare Cabernet Sauvignon.

So how was it?

I found it pleasant to the nose. So pleasant that I polished off the entire bottle. I also found it had a smooth fruity finish and a hint of chocolate that tickled the tongue like a mousy creme fresh...oh, who am I kidding, I don't do that snooty, snobby, wine aficionado bullshit...

"Gettt outtta my houze!"

Classic Rock

These days my media diet is kind of limited.

I'm either watching the news or indulging in some sports. When I'm not watching news and sports, I'm reading about news and sports, via the NY Times, the online version of the Washington Post and various books documenting the historical nightmare we are all living through.

I'm currently shuttling through three books, Jon Meacham's The Soul of America, David Frum's Trumpocracy and Bob Woodward's Fear, a heart-quickening page burner.

That said, one particular TV commercial has become inescapable. It features a luxury SUV and the earwormish song, "She's a Rainbow."

Need I say more?
No, I need not.

Because this spot is in the heaviest rotation. And even when it's not on TV, it's in my god damned head, with that cloying little piano riff.

Make it stop.

Not only do I want them to stop airing this mind numbing spot, I want the ad industry to stop appropriating rock music and slapping it to some well shot car porn. It's hackneyed. It's lazy. And it's devoid of any persuasive value.

When I see agencies do this, and believe me I've seen it done a lot (The Who, Led Zeppelin, Fleetwood Mac) I see the white flag of desperation.

AGENCY: "OK, you don't want to buy any of our real ideas, what if we spend a few million dollars and get a really cool soundtrack?"

CLIENT: "Now you're cooking with gas."

It's sad. Like those middle aged men I see shopping by themselves at the supermarket. They don't know how to cook or prepare a meal so they resort to microwavable or pre-made meals that require all the effort of pushing a button. "Alexa, nuke my penne aribiatta  for 3 minutes."

Now, allow me to climb down off my soapbox and proceed to smash said soapbox over my own head. Because I not only write this critique from experience, I am guilty of the same infraction.

Years ago, when I was at Y&R, we found ourselves in danger of losing the Jaguar account. The dealers were particularly unhappy with our attempts to "build a brand." Or, "carve out mind share."  Or, "tap into our authentic DNA." They wanted to move some metal and wanted a classic rock song that would do the trick.

(please pardon the low resolution, this version of the spot was retrieved from YouTube and is NOT in my portfolio)



The dealers loved it.
Consumers loved it.
And sales went up.

Shows you what I know.

And to prove that no good deed goes unpunished I spent the next six months crammed in a dark edit bay, recutting 37 versions of this schlock and listening to this crap song over and over agin, until I no longer loved my car.

Or my job.

Asshole #27

We are past the halfway point. Not quite the homestretch, but the finish line will soon be in sight.

Today, we're addressing Thom Tillis, the junior Senator from North Carolina and member of the sham Senate Judiciary Committee.

He's every bit as revolting as he looks.

---------------------------------------------------------------------------

9.20.18

Senator Thom Tillis

185 Dirksen Senate Office Building

Washington, DC 20510

Dear Senator,

I write letters.

I write lots of letters.

About six months ago, I decided to write a letter to each and every one of the United States Republican Senators. 

You are number 26. Or 27. To be frank, I kind of lost track. There are so many of you pasty old white men and you seem to replicate like some alien life form possessed of inferior intelligence and lacking all sense of integrity.

To be even franker with you, I would have preferred to write a letter to Senator Cruz, because Ted has been in the news quite a bit this. You don't mind me calling him Ted, do you? It's a bit colloquial but it's also a lot easier than writing out bloviating, swag-bellied hedge pig.

Earlier this week, Ted, desperately fighting off an opponent who is clearly smarter, likeable and human, suggested that if he lost the election Texas would go ahead and ban BBQ. This is pure nonsense. As roasting strips of animal flesh over an open fire is as endemic to Texans as grabbing pussy is to Republicans.

But dropping the meat in the dirt once this week wasn't enough for Teddy (again, a lot easier than writing lumpish, sheep-biting malt worm.) He also made the mistake of suggesting that the nation had rushed to judgment with regards to the Dallas cop who entered the wrong apartment and shot an African American man dead.

For Christ's sake, the man was in his apartment, probably watching Sports Center and chewing on a week old Slim Jim and Johnny Po-Po comes bursting through the door. Fire, Ready, Aim.

Maybe Theodore (fewer letters than Twatwaffle) should spend less time watching porn and more time boning up on the law. 

Clearly, he's no Senator Thom Tillis. 

When word got out that Supreme Court nominee Brett Kavanaugh had racked up a whopping $200,000 in unpaid credit card debt -- because he enjoyed going to baseball games -- you put your foot down and said the judge has "some esplainin' to do."

When Senator Durbin provided documentation of Judge Kavanaugh's contradictory testimony regarding past involvement with waterboarding and other extreme interrogation methods, you rose up with mighty indignation rarely seen in the Dirksen Senate Building.

And when Professor Ford came forth and described in shocking detail how Brett Kavanaugh, a nominee to sit on the highest court in the land and shape our culture for the next 30-40 years, had attacked her and attempted to rape her, you made a beeline for the nearest microphone and camera...

"This will not stand. This brave young woman has raised serious concerns. She has courageously come from behind the shadows and told us her harrowing story. Moreover, she has taken and passed a polygraph test. We have a duty to conduct a full scale FBI investigation. And, in the interest of serving our constituents, the American people, we must leave no stone unturned and put Judge Kavanaugh to the same rigorous standards and place him on the polygraph machine."

Oh wait; you didn't do any of that.

Turns out you're more like Senator Cruz than I had assumed. Just another frothy, beef-witted, barnacle-encrusted whey-face.

Best,

Rich Siegel

siegelrich@mac.com

Culver City,CA 90232

Today's Menu

Today is Yom Kippur, the day of Atonement. A day when Jews deny themselves all types of earthly pleasure and commit themselves to the Host of Hosts, praying, fasting, repenting, and repeating until the sun goes down.

That said, I'm pretty sure none of my Tribe brothers and sisters are reading the blog today. So, let's commence with the heresy.

It's no secret, I'm an atheist. Sometimes a militaristic atheist. It's just too self important of us to think that in the vast stretches of time and space that our minds cannot comprehend, our actions, our transgressions and our dietary practices have any significance.

And yet, perhaps out of habit or just out of respect, I will be fasting as well. I won't be doing any atoning because frankly I haven't done anything wrong in the past year. OK, maybe a little atoning. Nevertheless I will be abstaining from food (that's easy) as well as alcohol (considerably harder.)

I'll also be updating this blog throughout the day, so that you, my gentile audience, can get a sense of what Yom Kippur is all about.

Stay tuned.

--------------------------------------------------------------------------------------

Day of Atonement
6:54 AM

I was awakened early by the growling in my stomach. It's been twelve hours since my last meal and nothing has passed my lips. Except for a chalky antacid, taken just before I went to sleep last night.

"...and the Lord said thou belly shall remain empty so that ye may know the discomfort and pain ye hast inflicted on others. And should thou experience a burning within thy belly thou shalt not find relief in a Minty Pepcid AC."

One Demerit

--------------------------------------------------------------------------------------

Day of Atonement
10:37 AM

These are the bagels that will be toasted and schmeered with salty white fish salad and fresh lox in a little less than 8 hours from now. While snapping the picture I remembered that back in April I had made a bagel run and forgot to get my wife some fresh squeezed OJ. Moreover, afterwards I stubbornly insisted she never asked for fresh squeezed Orange Juice.

Not getting requested beverage -- One Demerit
Not listening to wife -- One Demerit

------------------------------------------------------------------------------------

Day of Atonement
12:41 PM

Just read passage from Stormy Daniels (star of Pussy Sweat and working with Pride II) and her description of the penis belonging to the President of the United States. Hunger level decreased by 37%.

Not Making Wisecrack about Yeti Pubes -- One Atonement Point

---------------------------------------------------------------------------------

Day of Atonement
2:01PM

Received new Woodward book and have plowed through three solid chapters of scheming, backstabbing and career opportunism.

Wishing Death Upon Another Human Being -- Two Demerit Points
Shamelessly Plugging My Own Book -- Two Demerit Points

-----------------------------------------------------------------------------------------------

Day of Atonement
4:22 PM

Walked the dog to the bank to deposit check. She decided she had some "business of her own to conduct. Right in the middle of the crosswalk.

Touching money on Yom Kippur -- One Demerit Point
Picking up poop in the middle of crosswalk -- One Karma Point

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This will be the last update, as we are in the homestretch and plan to eat as soon as possible so that I can provide my body vital calories and stop it from going into shock.

Happy New Year

That's my friend David.

We don't do enough to honor our own. And by that I mean the ad industry offers little in the way of recognition to those who have contributed so much. So today I'm going to try and remedy that.

Last week, my friend, my former boss and one of my mentors, David Morgenstern passed.

For those too young to remember, and currently that's everybody in the advertising community, he was one of the folks responsible for the birth of West Coast creativity. A phenomena that traces its roots back to Chiat/Day and Needham, Harper & Steers (now RPA.)

Let me throw the Honda Pilot in reverse back to the 1980's.

While Jay Chiat was busy putting together his team of pirates, Larry Postaer was equally busy assembling a cast of incredibly-skilled copywriters and art directors who would sweep every award show.

They put Honda on the map. With smart simple advertising that in many cases resembled art. That team read like the roster of the 1927 Yankees and included Bob Coburn, Gary Yoshida, Gail Bartley, Richard Kile and David Morgenstern, among many others.

I can read off those names because I knew each and every one of them. Because Needham Harper and Steers was where I started as a mailroom clerk. Mailroom clerk is a euphemism for everybody's slave.

And the Creative department would take full advantage of having a man servant. I would move their furniture. Retrieve their dry cleaning. And take their precious, company-paid Civics and Preludes to the car wash.

Naturally, I despised each and every one of them. And was painfully envious of their cushy 10-4 jobs. Their cozy Westwood offices. Their Tony Jacklin golf clubs. And their obscene expense accounts at Monte's Steakhouse.

"I'll have your most expensive steak, stuffed with your second most expensive steak."

But that envy was also inspiring.

And years later, I found myself working for David again. Not as a mailroom clerk but as his junior copywriter at Abert, Newhoff & Burr. On a leaner than lean staff that only included myself and my partner Tris. This is where I got to see David differently.

Mind you, I sucked as a junior copywriter. But David must have seen something in me. He was more than generous with his time. He would edit my copy like a newspaper guy. Always shortening. Always tightening. Always finding a better, quicker and more impactful way of saying things. And always with a soft-spoken smile.

David was an easy-going Midwestern Jew. And I discovered they're not like their NY brethren. They don't yell. They don't fight. They're not abrasive. And they're pleasant to be around. Not surprisingly, I married one from Minnesota.

We stayed in touch over the past few years via social media. He'd become a big fan of this blog. And loved my Kim Jung Fun tumblr, often dropping me little notes about how hard he was laughing about that day's posting.

Last year, while visiting my sister-in-law in Northern California, we found ourselves eating lunch in Healdsburg. On the spur of the moment, I called David to join us. True to his generous spirit he did. He got there too late to enjoy the ribs and BBQ brisket but in time to help me drain a pitcher of beer and spend an hour laughing and telling war stories.

I had the good luck to call him a friend.

And that's the thing, if you met David, you liked David.

It's that Simple.

At your service

I am done with the Stealerships.

If you're any kind of regular reader of this blog you know I've not had much luck with dealership service departments. Last summer, my daughter's Volvo broke down in Las Vegas and the local dealership tried to clip me for $312 for a new battery. The same battery sells for $118 at Pep Boys.

More recently, Beverly Hills Lexus tried to make off with a hundred of my hard earned copywriting dollars to replace a gas cap. A $100 GAS CAP!

For a hundred bucks that gas cap ought to climb out of its hole every night and robotically wash the car like some automotive Roomba.

I probably shouldn't have been visiting these places in the first place. But I'm a sucker for faux luxury environments. I'm easily seduced by their bright lights, their clean floors, their leather club chairs and their pandering service, "Can I get you a newspaper and a latte, Mr. Siegel?"

These upscale service departments are a far cry from the garages of my youth. Dirty, ramshackle, open air huts strung out along the length of Route 59 that cut a swath through Rockland County. They've all been converted into jerry-rigged yeshivas, that are now, impossibly, even dirtier and even grimier.

All that is in the past.

Because I discovered Larsen Automotive which is less than a mile from my house. There, I met Nick Larsen, who had been operating the shop at the corner of Overland and Jefferson for quite some time. Much to my dismay, I had simply never noticed it. Which is not all that shocking considering it was only last week that I discovered my wife doesn't like onions.

Life has a way of hiding in plain sight.

To say I'm overjoyed would be an understatement. Work that the Beverly Hills stealership wanted to do would have cost me close to $4000. Nick and his crew did the job for a third of that, including a cleanup of the Mass Air Flow Sensor, which had been causing erratic acceleration.

Now, the 2007 Lexus LS 460 is running at, or near, factory release standards. Had this been the case a year earlier, I probably would have averted my second mid life crisis, not bought the Audi S5 and dumped the lethargic Lexus on my unsuspecting wife.

Over and above all that, when I bring the car in to see Nick, I see Nick. He has his name on the business and so he goes out of his way to greet each customer. He's candid. He's friendly. And more than willing to explain what he did and what he didn't do.

In other words, he does business the way I do business.

So I don't get the "free" loaner car. I don't get the latte. And I don't get the faux sycophancy that passes for service in Beverly Hills.

And I don't miss it one bit.

That's right, he's a US Senator

You probably don't recognize Mike Lee, the junior Senator from the great state of Utah. And by junior, I mean he's 138 years younger than Senator Orrin Hatch, who took office when Brigham Young was writing about Magic Underwear.

But do not be fooled by his relative obscurity.

Senator Lee made a name for himself at last week's Judicial confirmation hearings.

Read all about the GOP's rising new brilliant star...

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9.13.18

Senator Mike Lee

361A Russell Senate Office Building

Washington, DC 20510

Dear Senator Mike Lee,

This country is full of naysayers. 

Negative Nancies who have little or no faith in our government. People who are so upset with what they perceive as corruption, incompetence and outright horsecockery in Washington, DC, they view politicians as lower than a NYC pizza rat.

I might have applied for membership in that club, but after seeing your rigorous interrogation of Supreme Court Nominee Brett Kavanaugh this week, my outlook on our future is decidedly more optimistic.

For the past 6 months or so, I've been writing letters to every Republican US Senator. You are letter #27. But if I can be quite frank with you, I had you inked for somewhere in the low 40's. That is, until I caught your Clarence Darrow-like performance on C-SPAN.

I'm no lawyer; I'm just a lowly advertising copywriter who delusionally sees himself tilting at windmills. And though I'm a little better versed in the law, thanks to the nightly antics of our merkin-sporting Shitgibbon in the White House, it should be noted I'm just a rank legal amateur.

Nonetheless, I know juris-brilliance when I see it. 

And since this letter is not only directed at you but will be published on my blog (20,000+ monthly viewers) and eventually a book, I'll take the liberty of transcribing what can only be described as a seminal moment in our nation's history. 

Because given the opportunity, and dare I say, the privilege of passing judgment on a candidate who will sit for a lifetime on the highest court of our land, taking his place beside judicial luminaries like Justice Marshall, Justice Frankfurter, and Justice Oliver Wendell Holmes, you went with this...

LEE: I have a very important question for you. (Scratching head for emphasis)

KAVANAUGH hunches over in anticipation.

LEE: I notice that you take a lot of notes. And I respect that. Um...um...Because you're paying close attention. (DRAMATIC PAUSE)  You use a Sharpie. And it's not a fine tip Sharpie. It's uh...regular Sharpie (making childlike circular motion) That might smudge and make a mess...why do you prefer that pen?

AUDIENCE chuckles.

LEE: (drawing on his deep legal background) I'm just dying of curiosity.

KAVANAUGH: (stunned by the surgical precision of Lee's interrogatory skills) Uhhh.... so I can see it. It's nothing scientific.

AUDIENCE chuckles again

LEE: That is a perfect mic-drop moment.

Ipso facto. 

QED. 

Sunset.

Take that Kamala Harris and Patrick Leahy and Cory Booker. That is how you conduct the people's business. 

Forget all that Roe v. Wade nonsense. Or campaign finance reform. Or what constitutes an assault weapon and what is simply a gun with a high capacity magazine that can mow down 20 schoolchildren in less than a minute.  The good folks of America, the real people, want to get to the bottom of the writing utensil mystery. 

Thank you Mikey. I don't know why people hold Harvard Law School in such high regard when it has become painfully clear, that your alma mater, Brigham Young, has produced our nation's finest legal scholars.

There can be no doubt this highly charged electric moment will find its way to the silver screen. Perhaps the next generation's Henry Fonda or jimmy Stewart will bring your stellar insight to life in a performance that will live on for the ages.

Who knows, maybe this epochal moment is only a preview of greater things to come from Senator Mike Lee?

Lee 2020?

Best,

Rich Siegel

siegelrich@mac.com

Culver City, CA

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Bonus material from the senator's website...