I'm such a sucker for social media ads. You'd think after a lifetime creating advertising I'd be more alert to to click bait and the precipitous drop into the sales funnel. But, with it's Matrix-like ability to read my mind, the Internet has trapped me once again.
Last week while doom scrolling, I came across an ad for a company that lures homeowners with all cash offers in exchange for my house. I'm currently debating renting out the house, a 4 BR remodeled home that sits in walking distance of snazzy downtown Culver City. Or, selling it, thus funding my ability to put a serious a dent in my bucket list.
If I had a bucket list.
The ad promised an instant online, no strings attached cash offer. Taking the house off my tired hands in As-Is condition.
Meaning I wouldn't have to fix the slow toilet in the downstairs bathroom. Or replace the outrageously expensive Wolf Oven whose igniters never stop clicking and clacking or even lighting a burner. Or divulge the annoying proximity I have to a neighbor I call Meth Head, whose constantly barking Malinois (Bad Noise) has now been surpassed by the blaring TV that is permanently set on Fox news. Figures.
But, as you probably figured out, the cash offering cartel does not work that way. Once I signed up, the jackals circled my digital mailbox. I have ignored and unsubscribed to all of these equity robbing weasels and their low ball numbers.
With one exception, Luisa Enriquez. Not because she and her company held out huge bags of US currency for the taking. Rather it was her persistence and her pugilistic Trumpian style that got my attention.
To wit...
That my friends is follow up. And must be admired, though I suspect from the my short time in the digital ad business it's all preprogrammed and does not spring from the personal keyboard of Luisa.
You're probably, or not, wondering how her sales pitch went. Well, I'm glad you asked. As you guessed I have the receipts.