Our New Brand Ambassador

Everybody is doing it.

It's the latest trend in advertising. And pretty soon every major client will have its very own Brand Ambassador, that is, a pop celebrity that best reflects the attributes of the brand.

As reported in AdAge, Justin Timberlake signed on with Budwesier, though I have a very hard time seeing Justin at a club, with bottle service and a case of Bud Lights strewn about the table.

Will i. am, the consummate corporate whore, is the Brand Ambassador for Intel. He may have Intel on the inside, but I think we can all agree he could use a barber on the outside.

And Gwen Stefani is the Brand Ambassador for Hewlett Packard. If she cares anything about this flailing brand she'll high tail it over to my house and stop my OfficeJet 4500 from jamming every time I print a document with more than 5 fucking pages.

Well, I wasn't about to let this boat sail without hopping on.

I'm happy to announce that Round Seventeen, now with a new tagline, also has a brand new Brand Ambassador. His name is Patton Oswalt. You might remember Patton from The King of Queens, Ratatouille, or the very underrated, Big Fan.

Patton is stocky, acerbic and by no stretch of the imagination could he be called eye candy. In other words, he is perfect reflection of myself. Except he's shorter, wealthier and blessed with a full head of hair.

As I have noted before this blog is a non-profit organization. That's not the way I'd like it, that's just the way it is. So as a non-profit, we here at R17 will not be able to offer Patton any compensation.

Even sky cake.

However, he should not be dissuaded. Because like the other Brand Ambassador positions, there is absolutely no work, or responsibilities or duties, of any kind.

Welcome aboard Patton. And good luck.