I'm not that enthused by my visits to LinkedIn as of late. Frankly it has become another Twitter-like cesspool of Right Wing thinking. The same folks who chide those who post anything of a political nature, seem to have no problem by the frequent postings of adoring Red Hats. And the daily ramblings of DJTJ, who some allege, is under the influence of the Peruvian Marching Powder.
"Another Shithole country, like my father says, but at least Peru is good for something."
When I do choose to doom scroll on LinkedIn, I am left gobsmacked. Recently there was some someone from the United Kingdom seeking an ACD-level team. Truth is, ACD-level means you have at least 3 years of experience.
The post had close to 600 responses!
I thought I had a hard time getting my first job in advertising. Now I feel like one of those Richie-Rich guys, born with a silver spoon, or even one of those tiny spoons for the aforementioned powder, who cakewalked into a career in advertising.
I just can''t imagine what it would be like. Nor do I want to.
I apologize to my copywriting and art director colleagues who may not find my humorous retorts to the plethora of ridiculous job listings out there. I have great empathy for you. Particularly the ones who were just a few years behind me. These are veterans of the Digital World, who witnessed and shaped all things Internet, but are often perceived as dinosaurs scouring the field for the last remaining maggot infested carcass.
For the record, that's two consecutive R17 postings that have use the word carcass.
Worse, many of the listings I see begin with some thinly-veiled ageism when they state, up front, in the biggest, boldest type the socials will allow, that they are looking for folks who are Digital First.
Why not just say, "HACKS WANTED."
I will gladly marinate and eat some digital crow to anyone who can point out a great (and effective) campaign or rebranding, by thinking Digital First.
Because I can point to a collection of advertising books, some even gathering dust on the shelf just above my computer monitor, that proudly document ad campaigns, that were not Digital First, but have etched themselves in the timeless lore that made working in this business so rewarding. Financially. And more importantly, creatively.
Given to self deprecation, I always used to say, that I was employed in the making of of ads that were frankly quite disposable.
Today, they are even more disposabler.
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