I give up

In case you're reading this on your smart phone and can't enlarge the photo, allow me to point out that my Apple mailbox is telling me I have close to 10,000 unread emails. My Gmail box has more than 1000. 

Those numbers are likely to increase. In direct proportion to my indifference towards marketers, politicians (of all stripes) and funeral homes who would like me to sign up for advanced "caretaking."

There was a time when I'd wake up in the morning, brew my 8 cups of coffee (it's never really 8), sit down at my computer and manually eliminate and unsubscribe to certain addresses. But like the mint that has commandeered my raised bed garden, they keep coming back. Note to self: start drinking more Mojitos and using all this fresh mint.

As some of you, assumed members of the Apple ecosphere, know, our overlords in Cupertino have tried to step in and help. They updated their mail function to sort out the incoming mail -- sometimes 150 a day. Your mail may vary.

This was a brilliant idea as separated the me from the chaff. And dumped all those worthless ads in the promotions box which I never, and never will, open. 

A little ironic since the last few years of my less-than-illustrious career were spent writing email blasts for Dollar Shave Club and PayPal. Not sure the goal was to ever sell something. It seemed every discussion revolved around reducing the numbers of people who would Unsubscribe every week. The folks who monitor and slice and dice these numbers were absolutely obsessed with their Unsubscribe rate. 

Sales and moving the merch be damned.

But I digress.

As you can imagine I was thrilled with this new caste system and gaining back the time I had lost DELETING all the crap. But never underestimate the craftiness (bribery) and resourcefullness (more bribery) of America's dollar making oligarchs. Somehow (bribery) many of the aforementioned emailers who were destined for my Promotions box have now slipped into my Primary mailbox.

Rendering the whole upgrade a downgrade as I now have two mailboxes to empty every day.

Two can play that game. And as of a couple of months ago, I just stopped looking at all my email.

So all you digital marketing genii, in addition to never getting my money, you will also not be getting my eyeballs.

Nor will anyone else unless they send me a text that they emailed me something.