A parting shot

Have you seen the new campaign for Supercuts?

It features Michael Kelly (House of Cards) as the spokesperson. I've never seen an episode of House of Cards so I can't say whether Mr. Kelly is simply reprising his character, but in this Supercuts campaign...

He's jealous.
He's bitter.
He's got a chip on his shoulder.

In other words, he's perfect.

The spots are in heavy rotation during this current Sportsapolluza: baseball playoffs, NFL football and NBA basketball.

Which is not surprising considering all the young and not getting younger men out there who currently find themselves cleaning the shower drain with greater regularity.

In each well written spot, Kelly bemoans the fact that he no longer has hair -- clearing throat -- and urges those that do, to take good care of what they have left. But because it's coming from him and because it's not sugarcoated in the least, the schpiel has more humanity and thus more credibility.

It kills me that this comes from my alma mater, TBWA Chiat/Day LA.

As I have mentioned on these very pages, while at Chiat, my partner John Shirley and I put the anti-spokesperson spokesperson campaign on the table many, many times.

And because those people in power who make a lot of money want to remain in power and make a lot of money, it was rejected many, many times. Including the reluctant, angry and often drunk Lil' Chef as the spokesperson for an ill-fated Carl's Jr. campaign.

"Does he ever smile?"

"No."

Does he ever bite into the burger?'

"No."

"Does he have to be so negative?'

"Yes."

Anyway, my congratulations to the team that put this together and got it on the air.

And I say that without the least bit of sarcasm or professional bitterness/envy/cynicism/regret/or washed-up nostalgia yearning for the glory days.