I'm going to assume that if you're reading this blog you have some innate interest in the advertising world. The industry that put a roof over my head, fed my family and for a short while, enabled me to own and drive a Jaguar, albeit their shittiest model which was nothing more than a glorified and fancied Ford Mundano, or some other fakakta name I could not forget fast enough.
Advertising also provided me with a lifesaving escape from the world of Chartered Accountancy (that's what the Brits call it) and begrudgingly following in the footsteps of the many CPAs in the Siegel family, including my father, my uncle and my brother.
Mind you there's nothing wrong with Accountancy, it just wasn't for me.
A roundabout segue to the issue on the everyone's tongue: the mammoth merger between Omnicom and IPG. An amalgamation that has no one in the ad business buzzing, with the exception of the accountants and the shareholders.
The digital ink hadn't been been given time to dry before the bean counters took their well-honed machetes to the org charts of BBDO, Chiat/Day, Mullen, and so many more. It took them less than 48 hours to announce the termination of 4000 employees!
And they did it 3 weeks before Christmas.
And less than 2 weeks before Chanukah, the Miracle of Lights when the oil that was only sufficient for two days lasted an entire eight. Now it will take a similar miracle to extend the family savings account.
Remember when Trump said because of the current belt tightening --for everyone else but the oligarchs -- "kids who would normally get 5 dolls would have to get by with 1 or 2."
For the redundant ex Omnicomers, those numbers have been revised to NONE.
All this from a business that demands unprecedented and unpaid commitment. And expects employees to go the extra mile. Work around the clock, sacrifice vacations, miss birthdays and school plays, and do whatever it takes to get that 78 X 392 banner ad or that incredibly disposable email blast just right.
If that hypocrisy weren't enough, consider this...
I can't begin to tell you how many meetings I've sat through where planners, strategists, creative directors and most importantly, zealous CEO's would lecture clients about the Promise of the Brand. The Power of the Brand. And the Magic of the Brand.
Indeed, the "Brand" was the crowbar used to open the box of money that would support the best efforts of the ad agency, be it JWT, McCann Erikson, Ogilvy, ad infinitum.
And now with one fell swoop of a Montblanc Pen, all those agencies, which for more than a century claimed to have built their own Brand, have been consigned to dustbin of history. A history that only seems to matter to handful of geezers -- like you and me.
Trumpism, with all its false, loud bravado, apathy and cavalier greed, has staked a shameful claim on Madison Ave.