The Phone Tree

You don't expect ideas from a 44 year old freelance copywriter to get produced these days. 

Especially when the ideas are...how they say...digitally native.

For some reason today's kids think we old timers don't catch on and can't master the emerging media landscape. Never giving a thought to the fact that the media landscape has always been shifting and evolving since the first cave painting -- A bison, we caught and ate a bison.

Since I left Dollar Shave Club back in January, my buddies have been over there making the DSC Phone Tree happen. And let me be clear, the idea for the phone tree, like most things at DSC, are born from creative pods. A few writers, art directors and project managers shooting the shit to the effect of...

"What can we make for zero dollars, using existing assets and placing somewhere on the dark corners of the inter web?" 

Matt Orser, Mad Mat, who runs the US office thought a Phone tree would be fun. And so did the rest of us, including Mad Mat Knapp in Australia, and so we began clicking and clacking on the keyboard.

Here's a little teaser to give you an idea about how it works: https://vimeo.com/521592431

Keep in mind there's a lot more where that came from. We wrote up a question and answer for the entire product line. So if you have a few hours to kill you might want to poke around. Call 1-855-DSC-CLUB

It's better than being placed on hold with the DMV. And, for you guys with annoying hairy nipples, it can be quite informative.

Enjoy.