Tuesday, June 22, 2010

Venezuelan Beaver Cheese?

From the Unfortunate Choice of Names file.

I'm sure the optimistic folks who thought they would breathe new life into the grilled cheese sandwich never thought it would come to this. In fact, I'll bet these wide-eyed entrepreneurs had dreams of opening Meltdowns across all of Southern California. In Downey. And Monrovia. And Santa Clarita.

And after that, there would be franchises. With store openings in Nevada, Utah and Arizona (provided they could secure legal immigrants to man the panini-makers.)

And twenty years from now, this store, birthed right here in Culver City would be canonized and given historical landmark status.

Of course none of that transpired. Because let's face it, the retail business is hard.

If making it the retail world weren't so difficult, I'd have left advertising a long time ago. I'd be wearing a yellow apron, dispensing heady Limberger and aromatic Raejuusto, from my own poorly named establishment, Who Cut The Cheese?

1 comment:

Dean Morrison said...

They should have been smarter and skipped the natural ingredients, give the people what they want and deserve:Cheez Whiz

...is one of a number of "processed cheese foods", a category including some types of individually-wrapped cheese slices. These products contain regular cheese that has been reprocessed along with additional ingredients such as emulsifiers and stabilizing agents, such as xanthan gum or carrageenan. These products derive their tanginess and flavor from additional ingredients such as citric acid and flavoring compounds.