Wednesday, May 18, 2016
May I present your next WPP Chairman...
Last week it was announced that Sir Martin Sorrell, Chairman of WPP, one of the world's largest advertising holding companies, has begun the search for a replacement.
I know this is normally not done, but I'd like to throw my proverbial 'hat in the ring.'
Let's start where all good arguments start, with Maurice Levy, Chairman of rival Publicis, another one of the world's largest advertising companies. Who said, quite publicly...
"Whoever succeeds Sorrell needs to be a good human being -- not wicked and nasty, generous and not greedy, sharing and not selfish or egotistical."
With the exception of egotistical, I believe I measure up to all those criteria.
Despite my gruff writings, I am a good human being. I put the seat down. I pet puppies. I give dollar bills to people standing at the end of freeway exit ramps, unless I judge from their appearance that they are going to spend the money on drugs or airplane glue.
And I am in possession of a good working moral compass. That alone separates me from 75% of the potential field.
I'm not wicked and nasty, though I have been known to exhibit a short fuse with people in the office who are: a.) stupid, b.) incompetent, c.) drunk, or d.) all of the above. This, I would contend, is an indicator of leadership.
And to Mr. Levy's last point, I believe I am generous and share easily. On more than one occasion I have used this blog to take a stand on greater profit sharing for all agency employees. I've railed against C-Suite money grabbing. And have always gone out of my way, in presentations and/or interviews to use the "we" word and acknowledge the contributions of my partners, even if they wasted countless hours watching Internet porn.
My fabricated endorsements don't stop there.
At the recent International Andy Awards Festival, my former boss and advertising icon Lee Clow said:
"Every ad agency should be led by a creative person."
Some might argue that Clow was referring to a thoroughbred recognized creative with a closet full of awards and odd-sharped acrylic trophies.
I never picked up a Cannes Lion, mostly because the one agency coordinator "accidentally" omitted our ABC submission, two years in a row, but I am in possession of a 1997 LuLu Silver and a 2004 Telly Award, ok, it was Merit of Excellence.
You might be thinking, "Rich, you're a 44 year old freelance copywriter, what do you know about business, real business?"
I'll grant you I'd need some boning up on the bean counting. But my father was CPA. My uncle is a CPA. And my brother is a CPA. Plus, I'm Jewish. I don't know if you've heard, but we're good with money.
Last week I bought chlorine for the backyard jacuzzi. I found an online source that sells the 5 lbs. jug for the same price as the 3 lbs. jug found at the brick and mortar store. Saved 42%.
I don't know how this is all going to go down. But for all my friends at Team Detroit, JWT, Y&R, Possible, etc., you need to stuff those ballot boxes, lobby hard for me, and sign all your time sheets with: Siegel for WPP Chairman.
Do that, and I promise:
-- More free Bagels
-- Offices for everyone
-- The abolishment and/or reduction of Frivolous Fuckwadian Digital Knick Knacks™