Tuesday, April 19, 2016
Can't get no respect
I want to make an apology.
I don't know who I'm apologizing to, but I want to go on record with my contrition.
Allow me to explain.
I like to think I live by a certain code. I hold others up to a similar set of standards (blog posts # 78, 121, 138, 286, 293, 383, etc., etc.) so it's only natural those standards apply to me. Otherwise, I could be accused of being the world's biggest asshole, a charge I am familiar with.
Part of that code is responding to email, phone calls or any other gestures for my attention.
And so, if I haven't gotten back to you, it isn't because I haven't tried. Maybe it fell through the cracks. Went to my junk folder. Or simply slipped my quickly degenerating mind. It certainly was not meant as a measure of disrespect.
But let's face it.
We love in highly disrespectful times.
And this shit has become endemic.
This is not a thinly-veiled missive towards anyone in particular, this is a double-barreled full blast of rock salt at the entire industry. And humanity in general. Common courtesy has become singularly uncommon.
It takes all of 13 seconds to hit the reply button on an email, write "thank you but we're not interested" and click the mouse to send the minutest measure of collegial respect.
I know, I timed it.
But apparently that's too much.
As I mentioned not too long ago, I've been doing a lot of Smiling and Dialing lately in order to stay ahead of the freelance glut on the market. And I am flabbergasted by the soaring level of apathy and disrespect.
Last week a recruiter was looking for a Creative Director/Freelance Copywriter for a juicy three month gig here in Los Angeles. Naturally, I inquired. Shockingly, I was told I lacked the qualifications for the assignment. With the possible exception of feminine hygiene products or video gaming software, I like to think there's very little this 44 year old copywriter can't handle.
It wasn't the response I expected but at least it was a response. She was dead wrong in her assessment but at least she showed some measure of respect.
I wish that were true of Agencies and clients who demand impossible turnarounds, lower day rates, extended hours and last minute requests to completely re-haul, re-tool and rebrand a Fortune 100 Global Company over the course of a weekend.
Is it too much to ask for a little professional respect?
And how 'bout getting some air conditioning up in this bitch?