Thursday, May 14, 2009

Publicis lost


Yesterday it was announced that Publicis had won the TGIF account.

I know they are an agency that does smart work and they probably put together a very compelling presentation.

But I have it on good word that the new advertising will look something like this.

Cue Loverboy.


Music Up: "Working for the weekend."

Open on tight shot of melted butter drizzled over juicy lobster.

Cut to tight shot of rack of ribs being turned over on flame grill.

Cut to cherry tomato in slow motion flying through a wave of water.

Cut to a sliced cucumber cutting through that same wave of water but going in the other direction.

Cut to a Caucasian, Latino, African American and an Asian woman at table, laughing as if they had just won the lottery.

Cut to cheddar cheese bubbling atop a burger.

Cut to fork digging into black forest chocolate cake.

Cut to Caucasian man high-fiving African American man.

Cut to title card: T.G.I.F.

Tagline: Food. Fun. Flair.

10 comments:

xona said...

you've just made my day.

Anonymous said...

Actually, the tag's going to be "Food. Flair. Fun."

Claudia said...

I think it's going to be "Tasty. Great. Inviting. Fun." Cuz I'm a hack.

kitismyspyname said...

It looks like someone is pouring blood on those ribs.

glasgowdick said...

The blood of a thousand frustrated copywriters.

AJLoFranco said...

Their ribs are lame...

Rick Rosenberg said...

I'm going to start a new restaurant, strictly for Jews, called TGIS. Thank God It's Saturday.

I will need a good agency. Any ideas?

Erin Foley King said...

You are the best Rich....you really nailed that brief.

Mark said...

I hear Hitler, Mengele and Hess are doing great work.

Plaidbus said...

"I don't really like talking about my flair."