As you can see from the NY Times article, it was designed by Clive Wilkinson, the same architect who designed the offices of TBWA Chiat/Day, a place I used to call home for so many years.
I loved working at the Big Yellow House in Playa Vista, just 2.7 miles from my home. Mainly because we had the semblance of a real office, an in-house restaurant, a basketball court and state of the art editing and production facilities, all in the same building.
What we didn't have was an 1,100 foot long concrete, rebar-reinforced monstrosity ribboning through the office posing as some advancement in advertising office ergonomics.
I don't fault Clive.
In fact, thanks to some mutual friends in the industrial design arena, he and I are only separated by two degrees. So, if this should ever get back to him, he should know I am a big admirer of his work.
Clive was only doing what we all try to do -- deliver on the brief.
I have a bigger problem with the agency brass who have deluded themselves into thinking that creativity can thrive in a tiny (4 ft.) workspace more suited to an abattoir-bound baby cow.
You might hear a lot of claptrap about "greater collaboration" and the "spontaneous free-flowing spark of imagination", but I'm here to tell you it's all Bullshit. Mouthed by millennial sycophants who have been spoon-fed a steady diet of architectural malarkey and trained to speak in jargon-filled vagaries.
This isn't just me blowing off some old man smoke.
If you've got a few minutes and your co-worker next to you isn't blasting some horrendous European electronica crap through his or her Dr. Dre Beatphones, or whatever the hell they call them, take a look at this article recently published in the New Yorker. It details the decline of productivity and morale in today's modern new gulags.
Or, here's an even better idea.
If you're curious and would like to know why the big wigs at the Barbarian Group would drop $300,000 on an Endless Table instead of, oh I don't know, using that money to create a more private, more humane, more productive work environment, why don't you ask them?
They should be stepping out of their closed-door offices any minute now.