Monday, December 10, 2012

Put a fork in it

If you're a regular reader of this blog, and apparently many of you are as last month's web traffic hit an astounding high of 7499 hits, you know that I cover a broad range of topics.

Everything from the insane, increasingly meaningless world of advertising to the insane, increasingly meaningless world of Judaism.

And anything that happens to fall in between: corrupt politicians, glamping, people who need to be thinned from the herd, resume title inflation, odd winter solstice celebrations, the dynamics of parenting two teenage daughters, etc.

If it's one thing this blog has going for it, it's diversity.
Which is simply a nice way of saying, I lack focus.

Not unlike the folks at Dixie Smart Stock, proud purveyors of plastic cutlery.

I'm sure there were screaming matches going in the hallways before this brainchild was launched on the public. Pitched battles between the Teaspoon Brand Management Team and the Tablespoon Brand Management Team. Both of whom have it in for the Soupspoon Brand management Team.

In the end, as it often does, it came down to the consumer.

And the upper brass at Dixie made their final decision based on the comments of one Kathy Livingston, a data entry analyst and part-time quilter from Teanack, NJ, who said in a focus group, "I wish someone would come up with a multi-purpose spoon that I could use for my tea and my soup, but yet at the same time was good for everyday use at the table."

The odd thing is, Ms. Livingston was in a focus group to judge commercials for the new Nissan minivan.

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