Thursday, March 24, 2011

Self Loathing

Yesterday, ran a hilarious piece by Kim Mok about the dreaded manifesto. And because there's nothing better than copywriters making snarky commentary about the practice of copywriting, I thought I'd pen one of my own:

Here's to the lazy ones.
  The copywriters.
    The dinosaurs.
      The digital ninjas.
        The overpaid hacks in a world of underpaid teachers, cops and soldiers.

The ones who complain all day.
They're not fond of originality.
     Nor are they capable of it.

You can praise them, disagree with them, quote them,
     disbelieve them, glorify or vilify them.
About the only thing you can't do is ignore them.
      Because they’re petulant and they’re whiny.

They bitch.    They moan.    

    They rag.     They rant.   

        They preen.    They pose.
    They create the crap we all hate.
 Maybe they should all be fired.
How else can we rid the world of their commercial carcinogens?
 How else can we end this endless assault on our senses?
 How else can we look at a page on the Internet without some damn pop up or banner ad?
We put up with these tools.
          Some see them as necessary.
              We don’t.
Because the people crazy enough to believe this world would be better without copywriters just might be crazy enough to put us all out of their misery.