Monday, December 13, 2010

Just as I predicted

Over the summer, Red Lobster -- fine purveyors of ocean bottom food for over 50 years -- conducted a review for their advertising account. As expected many agencies took the bait and agreed to grovel at their feet, that is, participate in the review.

It wasn't for the opportunity to do breakthrough work in the sale of crustaceous products. Red Lobster has never, ever, ever produced a noteworthy campaign.

The winning agency in this review would have the opportunity to keep that long streak of mediocrity alive. (Oh and rake in a few million dollars for their trouble.)

Having been in the ad business for more than 20 years, I had a pretty good idea what the 'next' Red Lobster ad campaign would look like. In fact I wrote about it in August and agencyspy published my prognostication.

I don't know if you've been anywhere near a TV in the last three weeks, but true to my word, the lobster folks have rolled out the first offering in the new campaign, you know, the one that breaks with the traditions of the past, disrupts the marketplace and puts Red Lobster in a whole new mindset.

It's not up on youtube, but being a resourceful and diligent blogger, I have tracked it down for your viewing pleasure. And I use the word 'pleasure' with tongue firmly planted in cheek.
Thankfully, some rabid shellfish fan has created a Facebook page for the new Red Lobster Surf & Turf Event.

With the exception of the man in khaki pants eating buttery lobster, my speculative script was spot on. If only my predictive powers were as accurate with NFL and NCAA basketball games, I could make a killing with a sports bookie, buy a beach house in Malibu and forget this sordid business of advertising.

1 comment:

Jeff said...

If 6 numbers happen to pop into your head, let me know.