Digital. Yeah.

Don't know if you've noticed but lately Digital has been taking it in the shorts.

And not just by me.

Recently Proctor & Gamble announced they had cut $100 million dollars from their Digital budgets. This caught the attention of Professor Bob Hoffman, a fellow blogger who regularly makes the case against Digital.

As well as all the other bullshit that pervades our business. You can read his compelling argument here.

In his stinging diatribe, he also takes a mighty uppercut on the prophets of Digital, namely the head prophet himself, the alpha male of Digital Bullshit, Shingy (pictured above.)

Bob's disdain for Shingy is hardly singular. As you might have guessed, or even remembered, I have also gone a few rounds on this bloviating blowhard who has no doubt mastered the Steve Bannon Yoga move.

You can read my take here.

Make sure you watch Shingy shilling his wares in this cringeworthy video.



That was three years ago. Not sure any of his predictions about Digital have come to pass. I know I have yet to cultivate my brand love with a like-minded tribe of evangelists, but it's only Wednesday.

And just when you think you've seen and heard it all about the Shing man, you haven't.

Thanks to one of Bob Hoffman's eagle eyed viewers we now have the ultimate Shit on the Shingle.

A little video piece from David Cross and Bob Odekirk of Breaking Bad and Better Call Saul fame.




Yeah.