Tuesday, November 5, 2024

Hark, I hear an ad

It's Election Day. 

And you might have suspected I'd write a long tome about pulling the lever for the right candidate. But the truth is if you don't know by now that there is only one choice for the future of America, all my head banging and impassioned advocacy has all been for naught.

The other truth is, my mind is still putting itself back together after the brain scrambling events of the weekend, where the GOP candidate -- who was experiencing technical audio issues with his microphone -- unexplainably began fondling the equipment and then began to improvise and perform an act of fellatio on the said microphone. 

He did this before thousands of cheering fans in Wisconsin, who I can only assume are easily amused about anything that isn't snow. There were also dozens of cameras recording what has to be the most vile stunt by any President, Former President or Hope to Be President of the United States of America.

But, mercifully, I am not writing about phallicly-obsessed former president who, just 2 weeks ago was also drooling, loudly, about the size of Arnold Palmer's penis. 

Or have we already forgotten that?

Instead I'd like to shine the R17 klieglight on my former passion -- writing and creating great advertising. And to do that, I bring your attention to Gregg Benedict. I don't know Gregg, though we are connected by LinkedIn. But I am very familiar with his daily postings wherein he curates and displays great advertising and harkens us back to a time when those words could be transposed, that is when advertising was great.

Take the poster, in red, pictured above. It's deliciously funny. It also reminds me of a headline I wrote for Outback Steakhouse about 25 years ago: "If God didn't want us to eat beef, he wouldn't have made cows so easy to catch."

What these two lines have in common is the engagement they require from the reader. Akin to 2 + 2 = ?

What they don't have in common is the Red Star poster got produced, the Outback Steakhouse line did not. 

We all have stories like that. But they don't diminish our appreciation for whip smart colleagues who managed to punch through the wall/walls of weak minded middle management who now rely on useless data and ChatGPT to write their crappy ads, email blasts and digital garbage.

Gregg doesn't know I'm writing about him and his robust collection of great work, but I suspect he won't mind the additional eyeballs of my 8 loyal readers (who manage to put up with my sloppy typos.). And the appreciation he deserves for bringing these gems back to life.

Here then is just a small sampling of the work he brought to our attention in just the past few weeks. Enjoy. 









Thanks Gregg. And also, Fuck trump.



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