It is with great pleasure and honor that I announce the recent promotion of Rich Siegel. Formerly the Chief Creative Officer at Rich Siegel Worldwide, Rich has earned, and is deserving of his new title, Main Man, which reflects his growing responsibilities with the organization.
The more astute of you may be wondering, "isn't this just the kind of title inflation we've seen run rampant in corporate America? And what good is a promotion if it doesn't come with more money. I never thought I'd see the day when Rich Siegel Worldwide would stoop to the same tactics as the large publicly held companies."
Whoah, whoah, slow down there Mr. Rhetorical Soap Box Guy.
Last year, Mr. Siegel produced more than 10 television commercials including a year end event campaign that resulted in a 52% sales increase for a certain unnamed automaker. He also played a significant role in the development of a social media initiative that has been the buzz in the digital world. If we simply bestowed Mr. Siegel with some kind of empty figurehead title, those efforts would have been for naught and we would risking losing him to a competitor.
Frankly, putting the viability of Rich Siegel Worldwide in danger.
So following a vacation and as of April 4, 2011, Rich will be earning the same day rate he was earning in 2008 before the financial meltdown. And while technically this is merely the elimination of a reduction and not technically a raise, it is the best we can do. After all, we have shareholders we have to answer to.
OK, that's not true either, we don't have any shareholders.
But it seems to work for the big guys on Madison Ave. and they have yachts.
No comments:
Post a Comment