Reindeer, radar and urinating elves. They all come together in a spot we wrote and produced for Acura. I know our current campaign for the Season of Reason Sales Event is dominating the airwaves. Seems everytime I turn on a football or basketball game I see the pompous stocking lady or the Christopher Walken sound-alike guy talking about his new quad-chambered, double-vented chestnut roaster.
It's just a shame this spot doesn't get the airplay it deserves. Particularly since it required us to spend a frigid dusk-til-dawn night in the mountains outside Wrightwood.
By the way, for those of you with a sharp eye and a penchant for HBO dramatic series, the midget/small person/dwarf (I don't know the politically correct terminology) also had a 'small' part in one of the latter episodes of Boardwalk Empire.
In that scene, dripping with irony, he complains about putting on a silly costume, selling out his dignity and entertaining the bigwigs for a few lousy greenbacks.
Ouch.
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