Wednesday, September 16, 2009

Copywriting 101

It has occurred to me that the last two posts have been awfully lengthy. I've exceeded my self-imposed pith-limit and for that I apologize.

So today, we're going shorter. Mercifully.
And inviting reader participation. (For all 7 of you.)

Spotted this billboard on my way home from the pool the other day.


It's a perfectly good billboard that communicates it proposition, quickly, cleanly and effectively. But my years in advertising tell me it could benefit from a tagline. Something that gives a humorous, attitudinal wink to this unique brand.

And to prove how really easy (and meaningless) my job is, I'm going to invite you to write one.

I'll start you out:

Adultcon 09
Come one, come all.

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