Publicis lost

Yesterday it was announced that Publicis had won the TGIF account.

I know they are an agency that does smart work and they probably put together a very compelling presentation.

But I have it on good word that the new advertising will look something like this.

Cue Loverboy.


Music Up: "Working for the weekend."

Open on tight shot of melted butter drizzled over juicy lobster.

Cut to tight shot of rack of ribs being turned over on flame grill.

Cut to cherry tomato in slow motion flying through a wave of water.

Cut to a sliced cucumber cutting through that same wave of water but going in the other direction.

Cut to a Caucasian, Latino, African American and an Asian woman at table, laughing as if they had just won the lottery.

Cut to cheddar cheese bubbling atop a burger.

Cut to fork digging into black forest chocolate cake.

Cut to Caucasian man high-fiving African American man.

Cut to title card: T.G.I.F.

Tagline: Food. Fun. Flair.