tag:blogger.com,1999:blog-3958990354598975042.post4308759059782154799..comments2024-03-28T14:35:01.751-07:00Comments on Round Seventeen: On pearls, mushrooms and T-shirts.Rich Siegelhttp://www.blogger.com/profile/01863451214232651917noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3958990354598975042.post-71472068226069057742021-10-14T19:09:39.296-07:002021-10-14T19:09:39.296-07:00Rich,
I teach multiple copy classes at The Circu...Rich, <br /><br />I teach multiple copy classes at The Circus. Have for many years. Like you, I'm a huge Goodrich fan. Every ad in the SC&L series makes me envious because they are all equally incredible. What's more astonishing, Kara told me how she would have to carefully change out words or lines to fit the meticulous art direction. There was no way to simply move things around digitally. Like that would ever happen today? Thankfully, Kara was generous enough to send me the electronic files of the ads. I make my students study them - with magnifying glass in hand. Baby bed headhttps://www.blogger.com/profile/06681427860782653306noreply@blogger.comtag:blogger.com,1999:blog-3958990354598975042.post-83720617683637208132021-10-05T07:58:14.623-07:002021-10-05T07:58:14.623-07:00Not only advertising is dying...
Looking at the im...Not only advertising is dying...<br />Looking at the images in the ad, most of them couldn't be done today, as there's very few photographers left that know how to use a "studio technical camera" formerly known as a 4x5 camera... Most tilt -shift lenses don't have the ability to do a true Scheimpflug movement, as the camera back is fixed... today's photographers would be at a loss to draw that much depth-of-field for what we thought of as oh, yeah, we can do that kind of a job... We used to be Photographers, now we're "content producers..."Mike Zimmermanhttps://www.blogger.com/profile/09068467011619009833noreply@blogger.com