tag:blogger.com,1999:blog-3958990354598975042.post5618516910508281789..comments2024-03-28T14:35:01.751-07:00Comments on Round Seventeen: Best Planners in the WorldRich Siegelhttp://www.blogger.com/profile/01863451214232651917noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3958990354598975042.post-39814264166885085182016-03-01T05:01:28.822-08:002016-03-01T05:01:28.822-08:00The idea that anyone can be creative has been expl...The idea that anyone can be creative has been exploited by every other discipline to mean everyone can be a creative director. What they fail to understand is that good creative direction is about addition by subtraction. <br /><br />Not subtraction by subtraction – killing a good idea because they lack vision. Or balls.<br />Not subtraction by addition – adding an idea that may fulfill on strategy but falls creatively flat, or adding an idea they "know the client will like" even though the client isn't the target and never was.<br /><br />You'd think planners, account people, the janitor and every other employee-cum-creative director would be better at math.Saltyhttps://www.blogger.com/profile/08911580273882318113noreply@blogger.com