tag:blogger.com,1999:blog-3958990354598975042.post1136750002847205808..comments2024-03-29T04:18:50.465-07:00Comments on Round Seventeen: Smells like cynicismRich Siegelhttp://www.blogger.com/profile/01863451214232651917noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-3958990354598975042.post-19066526214872183022017-04-14T20:34:13.485-07:002017-04-14T20:34:13.485-07:00Can we all just chill the fuck out about this comm...Can we all just chill the fuck out about this commercial already? I'm sorry - yes it was completely tone-deaf but we are talking about a soft drink. It's literally just high fructose corn syrup, artificial flavoring, and carbonated water in a can. Why should we expect anything more from them? Who cares? Just because Pepsi's disingenuous bullshit didn't pass the smell test does it really make them any worse than other equally disingenuous companies that are slightly better at playing to the current atmosphere of righteous indignation and cultural guilt? At the end of the day it's all bullshit anyways. Let's not kid ourselves and think that any of these companies shareholders actually give a fuck about anyone other than themselves. It's just business... lets not take it personally.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3958990354598975042.post-89071762832885479492017-04-13T17:39:19.802-07:002017-04-13T17:39:19.802-07:00Look deeper,
I looked deeper.
And I think it...Look deeper,<br /><br />I looked deeper. <br /><br />And I think it's safe to say that when Brad Jakemen left the agency world because he couldn't find enough diversity, he staffed his new Creator League with plenty of diversity. <br /><br />Plus, the CEO is a woman of color. And the CMO is a woman. So the white male blame game is not valid here.<br /><br />That's not to say it isn't evident elsewhere. <br /><br />But not with regards to this Major Turd. <br />Rich Siegelhttps://www.blogger.com/profile/01863451214232651917noreply@blogger.comtag:blogger.com,1999:blog-3958990354598975042.post-46523635659214224542017-04-13T13:36:59.292-07:002017-04-13T13:36:59.292-07:00“I did find it amusing that some of my colleagues ...“I did find it amusing that some of my colleagues who found fault in the film were so willing to lay the blame on advertising's current social pariahs -- white men. Conveniently ignoring the fact that the ad was created, written and produced by Pepsi's in-house Creative League. Here's a link to their Instagram page.”<br /><br />https://www.instagram.com/explore/locations/1743407409273560<br /><br />You are aware that just because there are black and brown people featured on that Pepsico Creators League Studio Instagram page, that doesn’t mean they actually WORK there, right? That there are black people, artists, musicians and visitors simply visiting the studio on that Instagram feed, and you seem to be confusing many of them with staff or paid contributors.<br /><br />The credits for the Pepsi campaign (before Pepsi panicked and removed them) are pretty clear. This was a Picture Farm production, driven by Picture Farm creative in conjunction with an entirely white team at Creators League. If anyone ethnic worked on it, they apparently weren’t important or integral enough for Pepsico to credit them. When an (admittedly) tabloid publication in the UK looked at the individual credits, they found that “ALL those credited are white.” http://www.mirror.co.uk/news/world-news/team-behind-controversial-pepsi-ad-10169148<br /><br />Advertising Agency: Creators League / Pepsico<br />Brand Director: Allison Sipes<br />Chief Marketing Officer: Kristin Patrick<br />Creative Direction: Pete Kasko <br />Director: Michael Bernard<br />Executive Producer: Ally Polly <br />Production: Picture Farm<br />Producers: Ben Freedman and Stefania Consarino, Picture Farm<br />Director of Photography: Bjorn Charpentier<br />Editorial: Pete Kasko’s Moondog FilmsLook Deepernoreply@blogger.comtag:blogger.com,1999:blog-3958990354598975042.post-75654025101523890392017-04-13T08:28:12.076-07:002017-04-13T08:28:12.076-07:00I'll buy anything a celebrity tells me to... c...I'll buy anything a celebrity tells me to... celebrities are famous!!!Patrick Scullinhttp://www.thelintscreen.comnoreply@blogger.com