Thursday, August 1, 2019

First Galley Jitters

Today is a special day in the Siegel household.

Today I will take a seat in our living room, ironically the room where we do the least living, and gaze out onto Le Bourget Ave. Waiting with bated breath for the arrival of that ubiquitous white van. And the sight of that stoned, lackadaisical driver holding my precious order.

Today is the day the first galley of my new book arrives.

I've experienced this anxiety three times before. And yet the feeling of excitement has not diminished. To hold a book in your hand, as any visitor of a garage sale or casual browser at a Barnes & Noble (now Amazon), is not the stuff of adrenal gland overload.

However, to hold MY book in MY hands is something different. It's the culmination of months and months of work. Not unlike a mother gestating a new child. And in many ways it's more satisfying. Particularly when I find my daughter's dirty dishes in the sink. Or her Vans sneakers under the dining room table. Or dare to open the door to her car. Geez Louise, there are more car washes in Los Angeles than there are Starbucks.

I digress.

Some readers of this blog (who also happen to be writers) know exactly what I'm talking about.

Don Jung, my now retired CPA wrote a book about his time as a lighting and sound guy for the greatest rock bands that ever threw a piano off a hotel terrace.

Howie Cohen, advertising legend, wrote a book about his remarkable career in NYC and in California and now taunts me on social media with pictures of his incredible backyard pool.

Bob Hoffman, another ad legend, continues to throw rocks at the industry, making a shit ton of money on the speaking tour and hawking one of his incendiary books.

Jeff Gorman, advertising's original curmudgeon, put out an 800 page tome.

Jim Jennewein, my friend of over 30 years, accomplished screenwriter, and now professor at Fordham University, has held a first galley in his hand several times. And has several books and DVDs available on, including the timeless comedy classic, STAY TUNED.

And of course, there's Kathy Hepinstall. She spits out a new book every time she exhales. Even more infuriating, she does it with all that fancy stuff, you know: prose, character arc, subtext, symbolism, etc.

Sadly, however, there's one writer we haven't heard from in book form. Advertising's oldest living copywriter and a man known to thousands in the business as the blogging voice of reason -- George Tannenbaum.

I love George and wake up to his thoughts everyday, on He is funny, imaginative, sometimes acerbic, always relevant. He has a book in him. In fact, I would argue he has several books in him.

If the folks at Ogilvy were smart, they would fire George as a copywriter and pay him to be an artist in residence, where he could take home a check and publish his book under the auspices of WPP.

Oh, and they'd give him an office with a door.

1 comment:

Jim Jennewein said...

Go Rich, go!! Great post! But you failed to post a link to where/how we can buy it. And I love how you so subtly plugged Stay Tuned.