(Still camping, so I've reprinted this gem from December 12, 2012)
I often make fun of ad agency/marketing bullshit.
More specifically, the jargon that is spouted off in meetings in order to produce the veneer of intelligence.
I am not alone in this endeavor.
My buddy Jeff Gelberg writes about on his blog, Rotation and Balance.
My east coast doppleganger, George Tannenbaum waxes eloquently on the matter in his blog, Adaged.
And CEO/Curmudgeon Bob Hoffman is no less perturbed on the topic in his blog, AdContrarian.
In fact, that is where I found the following video gem which I have embedded here because it needs to be seen, and heard, to be believed.
If you have suffered through the entire 4:08 seconds of that interview, I don't know if you can withstand a play by play dissection. Particularly since most of you actually work in an ad agency or on the client side and will be subjected to more of the same in a meeting scheduled for later this afternoon.
So, if I'm not going to break down the enlightening discussion and I'm not offering up any satirical commentary, why you may ask have I brought it to your attention?
To be perfectly honest, I just needed an excuse to play with with my new toy: the Einstein Blackboard Generator.