Wednesday, September 4, 2013
A word about Agencyspy
Some of my buddies claim I blog about advertising too much. And it's true, I do. But I know my audience. And I know that in addition to making regular stops here, they also stop in for "all the dirt that's fit to print" over at Agencyspy.com.
In fact, if you were to walk through the hallways at any agency, even one you're sitting in right now, you'd find a substantial percentage of the screens were on agencyspy at this very second.
I don't have any hard data to prove this, and I don't know why that should stop me, but here's how your agency computer monitoring works out:
43% Are on Facebook
22% Are shopping for shoes on Zappos
17% Are on Agencyspy
8% Are on Pinterest
5% Are combing through emails, looking for the brief
3% Are watching porn
Pretty disgusting isn't it? That a significant number of your employees think it's alright to accept a paycheck while perusing through page after page of pumps and high heels.
Back to agencyspy.
And a trend I find hard to ignore.
Whenever they post new work, and I find this pertains mostly to TV, the trolls come out in droves. There's very little vitriol for digital work. Perhaps because we can all agree, "it's all shit."
But the TV work is a different matter.
Here, and I can't stand this vernacular, the "haters gonna hate." I don't even know what that means but it gets a lot of airplay and I want to stay in synch with my young readers. If they found out I was pushing 38 years old, my web traffic would fall off a ledge.
But not all the TV work sucks.
In fact I find myself liking a great deal of it. It's smart. It makes me smile. And in some cases -- like the recent work by Gerry Graf's crew about renaming hurricanes after failed politicians -- I find myself laughing, not out loud, but internally.
None of that stops the anonymous keyboard warriors, like Douchetastic87 or Major Playa Hater21, from breaking out the snark stick and bashing away with reckless abandon. All written from the point of view of someone who could better.
And I suspect we all know that's simply not true.
Truly capable writers do not set up fake email accounts and devise clever alias names just so they can log on to agencyspy.com and make rude comments about other people's work.
Truly capable writers have more important things to do.