Thursday, December 13, 2012

A December to Remember

There is the long-held view that the best time to purchase a new car is at the end of the month.

Even better to purchase a new car at the end of the month, at the end of the year. This is the time when dealers need to clear out their inventory and are most likely to cut the best deal to make their numbers.

We are getting near that magical buyer's hour.

But if you choose to walk into Santa Monica Lexus on December 15th, 2 weeks before the optimal buying period, just so you can get a dried-up cold waffle and have your picture taken with old St. Nick, then I am going to assume you are not a fan of the Jeopardy game show.

And that you prefer Wheel of Fortune.

Moreover, the dealer at Santa Monica Lexus is going to assume that as a child, you went to school on the short bus.

1 comment:

Bob said...

Long ago I did a bank opening ad that had the subhead (at the client's insistence), "Free sponges for the kids!"

I kid you not.