I'm sure the optimistic folks who thought they would breathe new life into the grilled cheese sandwich never thought it would come to this. In fact, I'll bet these wide-eyed entrepreneurs had dreams of opening Meltdowns across all of Southern California. In Downey. And Monrovia. And Santa Clarita.
And after that, there would be franchises. With store openings in Nevada, Utah and Arizona (provided they could secure legal immigrants to man the panini-makers.)
And twenty years from now, this store, birthed right here in Culver City would be canonized and given historical landmark status.
Of course none of that transpired. Because let's face it, the retail business is hard.
If making it the retail world weren't so difficult, I'd have left advertising a long time ago. I'd be wearing a yellow apron, dispensing heady Limberger and aromatic Raejuusto, from my own poorly named establishment, Who Cut The Cheese?