A lot has been written about the power of creativity. I don't know if I have anything insightful to add to the discussion. I'm just a freelance writer who puts food on the table by stringing together words and delivering ideas that have some impact on people. So I can hardly being objective on the matter.
Nor do I know if any of it works.
No one does.
But I do know that if I were a burglar and I had to rob one of the two houses pictured above, I would choose the former over the latter. If only to avoid having some barrel-chested, fast-as-lightening Doberman Pinscher gnaw off a piece of my ass.
That's the power of advertising.