But there is some.
Let's back the story up to 2003. El Pollo Loco, a regional chain of flame-grilled chicken restaurants, was looking for a new ad agency. 63 agencies, large and small, pitched the business. We, meaning Young & Rubicam, prevailed.
During the course of the next year and capitalizing on the mouth-watering effects of chicken over a sizzling grill, we produced more than 75 TV commercials with a production budget of less than $200,000. Astounding? You bet. But even more incredible, in one year same store sales rose 13.1%.
Champagne and Cuban cigars for everybody right? Hardly. The client spoiled the party, dumped Y&R and gave the account to a smaller shop with smaller brains.
After years of lame campaigns that have earned the derision of everyone in the ad business,
El Pollo Loco is taking it on the chin.
Last night, having dispatched my opponents in Scrabble, I went to the El Pollo Loco website to check in on their sales. Not so good. I'm no whiz with 'operating revenue', 'capitol expenditures' or 'tax-writedowns', but several consecutive quarters of declining sales, that I understand.
I know it's not proper etiquette to gloat about a former client's misfortune, but it is nice to know that the Karma Train has added an official stop in Irvine, California.