Thursday, July 23, 2009

Yo quiero dirt nap

Gidget, the little chihuahua from the Taco Bell commercials died yesterday.

I got to work with the little pooch years ago in what turned out to be the last phase of the "Yo Quiero Taco Bell" campaign.

I had been handed the reigns to the account after the client had grown tired of the rising sales, the national recognition, the awards and every pimply-faced teenage boy repeating catchphrases from the commercials.

I can certainly see why they dumped Gidget for something more memorable.
Like midget cowboys doing a western style chicken dance....

Oh wait, that's not Taco Bell.

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